Help your customers in finding the perfect ring for them with this simple guide.
Some customers shopping for rings take a rather long time to choose the right gemstone color for their rings. This is especially the case for shoppers who have not bought fashion rings in a long time or are just not style connoisseurs. To make their ring shopping experience more enjoyable and faster, you can offer them suggestions on what color looks perfect with their skin tone. That said, we have created a simple guide that you can share with your customers or use as a basis for new jewelry collections.
Determine their skin tone
First up is letting your customers find out what skin tone they have. There are two kinds — cool and warm. The former has hints of pink or bluish complexion while the latter is more on the yellow, golden, or peachy hue. If their veins appear blue or purple, they have a cool skin tone. Whereas if they look green, they have a warm skin tone. Although these are the two general categories, there is also the neutral category. This is when they cannot tell whether their veins are blue or green. People with a neutral skin tone usually have an olive complexion.
Categorize cool and warm tones
Cool undertones are associated with the winter and summer colors. These hues include blue, purple, true red, pink, and gray. Warm undertones, on the other hand, are associated with the spring and fall colors. These include orange, yellow, green, peach, and brown.
Choose the right metal plating
Silver is perfect for cool skin tones and gold for warm skin tones. Rose gold, on the other hand, is a neutral tone, so both skin tones, as well as those under the neutral category, can enjoy this pretty chic and feminine metal plating.
Show them suggestions
Lastly, you should show them suggestions to help them with their purchase decisions. Show them a variety of choices and give your honest opinion. Customers love it when sellers give input as to what looks good on them. However, avoid pushing them to choose a particular piece; don’t fall into the trap of accidentally nagging your customers. Allow them to decide on their own.
Here are a few wholesale fashion rings that you can show them:
For those with a cool skin tone
For those with a warm skin tone
Head on to CeriJewelry.com to see more rings to offer your customers this season.