Here are the characteristics your jewelry store should have to be the most impressive one in your area.
Unless you are a monopoly, competition is sometimes tough to deal with, especially if you offer similar products. The same goes with breaking through the clutter of marketing messages. You have to strive hard to be noticed by passers-by and also your loyal customers. From your display, your items, your staff, to your after-purchase service, your store must be able to make your customer’s shopping experience a memorable one. And without further ado, here are the qualities that make a jewelry shop the best one in your area.
Stunning jewelry display
For a stunning, eye-catching jewelry display, be consistent with your theme and color palette. It should be able to highlight your wholesale fashion jewelry pieces and should complement their colors as well. You can also follow the current trends or the current season, as being updated with your designs and style are more likely to make you more interesting to passers-by. Do not forget to install spotlights for your special pieces as well.
Display the pieces with on-trend styles in your window display, as well as your new arrivals for the season. Having a great product selection will keep people interested. Make sure to update the items in your display so returning customers will continue to be loyal ones. Do not be boring; always have something new to offer them!
Good customer service
Train your staff to be the kindest, most accommodating staff there is. They should be able to answer customers’ questions and attend to their needs without hesitation. People will definitely keep coming back if you hire personnel that makes customers feel special and cared for. Be that jewelry shop where both products and people rock!
Entertain with music
You must be able to create an ambiance for a more enjoyable shopping experience for your customers. Turn on some music but avoid turning the volume up as this can distract, or worse, turn off potential customers. The music should be soft and related to your current theme or products for sale. If you sell biker rings or skull rings, play ska or punk music. On the other hand, if you offer vintage-inspired items, go for classical or ballads.
Lastly, you should make people remember you even after purchase by giving them creative packaging. Add your brand’s personal touch, as well as unique designs because these can increase the chances of brand recall. Do not forget to include tags with your information, such as your social media channels, so customers can easily contact you in case problems arise with their orders.
Is there anything we missed? Let us know in the comments below!