These wholesale fashion rings are worth investing in -- find out why in this article.
Masonic rings are often sold to members of the Masonic fraternity or Freemasonry, a fraternal organization that has been around for hundreds of years. Freemasonry is the largest secret society worldwide that is oath-bound and often devoted to fellowship, mutual assistance, and moral uprightness. Masonic rings are often seen as a symbol of membership and commitment to the fraternity.
These Masonic rings typically feature symbols and designs important to Freemasonry, such as the square and compasses, the letter "G," and other Masonic emblems. These symbols are meant to represent the principles and values of the organization.
Masonic rings can be made from a variety of materials and may come with crystal accents or other decorative elements. They may be worn on any finger, although some Masonic organizations have specific rules or traditions regarding the placement, and these include the following:
- The pinky finger is the most acceptable way to wear a Masonic ring.
- Unmarried men can wear the ring on their wedding ring finger.
- Married men can wear the ring on their third ring finger.
- For newer members, the compass symbol should be worn facing toward the wearer.
- For master members, the compass legs can face away from them, symbolizing their commitment to outwardly reflect the organization.
But are these Masonic rings worth selling today? Yes, it can be quite profitable for your jewelry business, especially if you are planning to expand your inventory or provide more options to your male customers. Here are the top five reasons you need to invest in these wholesale fashion rings:
- Cater to members of the fraternal organization
- Ideal for selling to collectors
- Make excellent gifts for members of the fraternity
- Perfect for marketing as family heirlooms
- Widens your network as a jewelry business
#1 Cater to members of the fraternal organization
According to estimates from various sources, there are believed to be several million Masons around the globe. The exact number is difficult to determine, but the organization is known to have a significant presence in many countries. In the U.S., the Masonic Service Association of North America estimated that there were approximately 1.3 million Freemasons in the U.S. in 2019 – that’s a lot of potential customers! With the right marketing strategy, you can reach these people and encourage them to purchase Masonic rings from your shop.
#2 Ideal for selling to collectors
Some people love collecting Masonic rings as a hobby, and some as a kind of investment. These people may buy and sell rings to make a profit or add to their personal collections. Adding these pieces to your inventory will allow you to reach this new demographic – hobbyists and collectors.
#3 Make excellent gifts for members of the fraternity
Customers may have friends or family members that are Freemasons, and these Masonic rings make great gifts for any occasion. They are available in many different styles, so your customers can pick the perfect piece that resonates well with their loved ones. For example, a Masonic ring with a turquoise accent makes the ideal present for Freemasons that are born in December, as this crystal is one of the three birthstones of the month.
#4 Perfect for marketing as family heirlooms
Masonic rings can be considered classic jewelry that can be passed down through generations. When a family member who is not a Freemason inherits a Masonic ring, they may choose to sell it instead of keeping it, so these rings make a good investment in this way too.
#5 Widens your network as a jewelry business
Finally, selling Masonic rings could potentially widen your network as a jewelry business, as it would allow you to tap into the large and dedicated secret society. Many Masons are proud to wear their Masonic rings as a symbol of their membership in the organization and may be interested in purchasing these rings. There is also the potential of increasing the chances of these Freemason customers recommending your jewelry business to other members of the organization.
As with any niche market, competition in the Masonic jewelry industry can be pretty fierce. You may need to invest in targeted advertising like social media and search ads or build and strengthen relationships with Masonic organizations to effectively reach potential customers.
However, It’s important to consider how you promote and sell these rings. Masonic rings are seen as very personal and meaningful to Freemasons, so it's important to approach the sale of these pieces with respect and sensitivity.
When you finally establish your small jewelry business as a trusted seller of Masonic rings, it could be a valuable opportunity to grow your jewelry business and connect with a passionate and dedicated community of buyers.
Ready to expand your inventory by adding Masonic rings to your men's jewelry collection? Shop for various designs of these rings at CeriJewelry.com!