Here are the benefits of having social media accounts and how they can boost your sales.
In this digital age, having an online presence is a must for all jewelry businesses. Sadly, there are still some traditional ones who do not like change and stay as is. If you are one of those businesses, it's time to think about going aboard the digital train. Why? More and more people are having access to the internet, and most consumers find shopping for wholesale fashion jewelry online very convenient. This is true even for businesses who have a strong customer base. It's wise to be available online because your goal has to be making people find you faster and easier.
With that said, here are the ways on how social media can boost your sales and exposure to more people.
Social media allows you to effortlessly reach more people.
You may be the most popular jewelry store in your area with regular and loyal customers. Why don't you widen your scope? Facebook, Pinterest, Twitter, Instagram, etc. allows you to show the state or even the world why your customers love your products. You will be able to attract more jewelry lovers from all over the country, or the world for that matter, which will further grow your already steady customer base.
You get to "advertise" for free.
All you have to do is regularly post photos of your products on your social media accounts. Write interesting descriptions about them, something that will tickle a jewelry lover's fancy. Doing so will increase the chances of these users reposting or sharing your products on their own accounts, doubling your exposure. And this is happening without you spending a cent. However, if you want to target a particular audience, you have the option to host ads on these platforms.
You can keep customers updated with your promos or any announcements.
No need to put up signs in front of your store and shell out money for a graphic designer and printing services. You can easily post new promotions or business announcements in your accounts. You can also reshare this post or turn it into a sponsored ad if you need more people to see it.
Social media allows you to showcase all your products.
If display space is a problem, showcasing them on your accounts is the solution. There are no limits as to how many photos you can post in a day, and you can add a description for each as well. Pinterest is the perfect social media platform for this, as you can pin them on boards with different categories. Doing so will make it easier for your customers to look for a certain piece they'd like to buy.
You can engage with your customers.
Lastly, you can engage and interact with your customers. This is where you can answer all of their questions and read their feedback. This is your chance to connect and build stronger relationships with your loyal customers. All these will eventually lead to higher consumer trust, paving the way for greater online exposure which can result in higher revenue in the long run.
Social media does wonders to businesses. This is especially true to those who sell wholesale fashion jewelry, as displaying a wide array of jewelry designs in a store would need a bigger space. With the easy uploading of photos, one can effortlessly display their products for people all around the globe to see.