Here are a few ways to thank your loyal jewelry customers.
If your online jewelry business is already established and has been running for quite some time now, you probably have a good number of loyal customers. These people are more likely the ones responsible for your business' increased sales and exposure. So naturally, you should thank them for their continuous support. Customers love it when they feel appreciated, and this, in turn, will make them even more loyal to your brand and also increases the chance of them referring your shop to other people.
With that said, we listed down four ways on how to send appreciation to your loyal customers. Let's check them all out.
Send them a thank you email.
Email marketing is one of the effective ways to gain exposure, and it's also one of the best ways to send appreciation to your customers. Take a break from sending email marketing messages and send them a heartfelt email letting them know that they are genuinely valued as a customer. It is also advised not to include any promotions in this message, as customers might get turned off instead of feeling appreciated.
Give them exclusive freebies and discounts.
As loyal customers, they do deserve to get some freebies and discounts with their next purchase. You can make it social media-exclusive or website-exclusive. Provide them with a code so they can just easily input it in the checkout process.
Give them early access to new products.
If you have added new gorgeous pieces of wholesale fashion jewelry in your inventory, you can give them early access to these new products. Create a special page on your site that only these loyal customers can access. Alternatively, you can allow them to be the first people to order these new pieces by also sending them an email about it.
Provide VIP access to your events.
If you regularly host jewelry events, you can invite these loyal customers and treat them like royalty. Give them free drinks or food and offer discounts to your products as well. Doing so also allows you to connect to them on a more personal level, strengthening the bond between your brand and your loyal customers.