Here's how you can make your jewelry business survive during a crisis.
Many businesses are facing unexpected challenges because of the current crisis, especially the brick and mortar shops. So if your jewelry business is closed up, for the time being, knowing what to do to keep sales going is a challenge.
Thankfully, there are ways on how your business can survive this temporary crisis, whether it’s a wholesale fashion rings shop or a handmade jewelry store. Here are some tips on how to boost your sales today:
Bring your business online.
If you are not yet selling your jewelry online, now is the best time to do so. You don’t have to create an e-commerce website; you can sell on Amazon or Etsy, even on Facebook and Instagram. If you are already selling online, sell on other platforms where you are not selling yet. Bring your popular jewelry items from your store to your home or wherever you are sheltering in place, and set up a distribution center to keep the business running.
Stay visible on your social media accounts.
Because of the shelter-in-place situation, more people are online and for longer hours. Take advantage of the situation and be visible on social media by regularly posting pictures and videos of your jewelry. By this, you are letting people know that your store is still in operation. Even if you don’t reach your sales goals right now, you will reap the benefits in the long run, as more people will know more about your brand and what you offer.
Post more visual content.
Visual content is the best type of content now. That is why instead of just posting text, go with images and better, go with videos. Informational videos are all the rage right now, as they’re appealing, easy to watch, and piques the interest of the users more. You should be considering going live too, and great topics include:
- Host a Q&A
- Jewelry highlight
- Fashion how-tos
- Create a live series
People love videos over any type of content, so posting videos is an excellent way to reach your target market.
Talk to your customers.
This is also the perfect time to stay connected with your customers. You can talk to them through post comments or send them direct messages. And the first thing you should tell them is that they can still purchase from you. Let them know how to contact you and when you are accepting orders. Give them advice, show that you care for their safety during this pandemic. Share measures that you are currently taking to keep safe -- like disinfecting the jewelry piece and the box that comes with it.
Reinvent and grow.
Lastly, you can also use this time to look for ways to innovate your business; find ways to do things better. Aside from asking your customers what they need or want from your brand, you can also do the following:
- Improve your marketing materials.
- Create new jewelry designs.
- Write a series of blog articles to post at later dates.
- Revamp your brand style.
- Think of a new logo.
The pandemic is far from over at this time of writing. But the tips above are an excellent use of time if your jewelry business is gravely affected and is selling at low levels. Staying visible online is the key to surviving now.
Stay safe, everyone!