Cut through the holiday sale madness with these marketing tips.
Thanksgiving, Black Friday, and Cyber Monday are just around the corner! This is also the time when more people tend to buy jewelry to give as presents to friends and family. That said, jewelry businesses should be able to cope with the rising demand and of course, competition. To stand out from the many jewelry businesses offline and online, here are some marketing tips worth trying.
It's the best time to invest in Facebook ads. There are many ad types on this social media channel, one of which is the carousel ads. In here you can feature your best-selling products. It is best that you include your current popular pieces or the fall and winter-inspired pieces. Carefully choose your audience and target those who are most likely to be your customers. Alternatively, you can also opt to boost your posts to reach more people.
One fun way to engage your customers is through holiday contests. Choose a social media platform with the most followers to reach more people. Make the contest easy to enter, and encourage them to follow or like your other social media accounts. Make sure to speak to your target audience's interest; your prize should be something your followers would like to have. For example, if you sell minimalist wholesale fashion jewelry, it's best to give away a set of your best selling pieces. Do not forget to customize a hashtag to maximize exposure
[caption id="attachment_2601" align="aligncenter" width="940"] Source: socialmediaweek.org[/caption]
Partnering with a charitable cause can level up your marketing game. The holiday season is the season of giving, so it is the perfect time to implement this marketing strategy. Make charity donations or partner with a nonprofit group. Help them raise money for their cause; doing so can largely help with your brand's exposure and benefit your business' image as well. Do not forget to promote this event on all your social media channels as well.
Aside from posting photos of your products on your social media channels, post industry-related pictures or stories that are holiday-inspired. Fall and winter wedding proposals are just one. Do not be afraid to upload holiday memes, GIFs, and even short videos that may be of interest to your target audience. Tug their heartstrings and make them laugh. Users love it when businesses are able to connect with their customers on a more personal level. Get into the holiday spirit and post away!
[caption id="attachment_2602" align="aligncenter" width="600"] Source: ourjourneywestward.com[/caption]
Have you tried any of these strategies last year? Which approach is the most effective for your jewelry business? Feel free to share your experience in the comments below!