Turn your jewelry customers into loyal ones by making them feel important. Find out how.
Maintaining good relationships with your jewelry customers is essential. Making them feel satisfied triggers word-of-mouth advertising, which eventually leads to gaining more customers. But maintaining relationships can be a challenge, especially if you are busy focusing on other business matters.
It is important to remember that continuously making your customers happy should also be your priority as a business. Otherwise, they'd look for another store that will appreciate them. Here are a few tips on how you can make your customers fall in love with your brand:
1. Genuinely appreciate them as customers.
A simple thank you will take you far. Kindness and gratitude make a person feel validated. Give every customer who comes into the shop a smile and thank them, especially after purchasing.
As for online shops, make sure to have a Thank You page to show after every purchase on the site. You can also send a Thank You email after about a week and ask what they think about the retail or wholesale fashion jewelry items they bought from the website.
2. Give them continuous satisfaction through promotions.
Promotions are a surefire way to satisfy your customers after purchase. Give them discounts on their next purchase by providing exclusive codes. Extend your promos to their friends and family by asking them to like and share and, in return, get more exclusive discounts.
On the other hand, royalty cards are ideal for brick and mortar shops. Getting points for every new purchase encourages them to come back and buy some more. Make sure to include a "grand prize" like a free jewelry piece on their fourth visit.
3. Listen to your customers.
If your customers have something negative to say about your products, do not ignore it. If they come in bad comments on social media, do not delete them. Instead, address the issue calmly and offer a solution. Be open to constructive criticism and use these bad comments to be better next time.
You also can offer a return or an exchange of a product if they weren't happy with their purchase.
4. Answer customers' inquiries immediately.
Attending to queries right away is definitely a plus for a business, whether it is online or not. You should be able to answer their questions confidently, so make sure you know all about the jewelry products you are selling.
Do the same for complaints. As mentioned earlier, answer them calmly and do your best to give a solution to their problem. Make sure to always thank them at every end of the conversation.
5. Remember your customers.
Remembering the customers who come to your shop by name is a plus, as it makes the connection between you and them stronger. This also makes them feel validated, as you let them feel that they are worth remembering.
As for online business, customized emails is the way to go. Don't sound too automated by sending the same emails to everyone on your email list.
The key here is to focus on your customers and not just purely on selling. Excellent service is definitely the key to any successful jewelry business.