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Importance of Email Marketing in Jewelry Businesses

  • by admin
  • 2 min read

This marketing strategy is definitely not dead. Find out why.

Woman checking her emails on her laptop

Email marketing, as its name suggests, is the use of email to promote a brand's products or services. As some would say, it is already dead, as strategies like social media marketing, SEO, and PPC continue to rise. However, recent studies have proven that email marketing is still the best medium there is to attract and retain customers in any business, even in the wholesale fashion jewelry industry.

Source: Oberlo.com

Today, we will be discussing how email marketing benefits your jewelry business.

Email marketing allows you to be seen by users regularly.

Sending out emails to your customers can definitely help increase brand awareness. Users check their email every day, whether it is personal or work-related. Reports also show that users check their inbox an average of 20 times a day! This just means that email marketing allows you to get in front of your target audience regularly.

Email marketing builds awareness for your jewelry brand.

Email marketing helps increase brand awareness by getting your emails into the inboxes of your customers, both repeat and potential ones. That is why you should be consistent with your communication with your subscribers, for them to be constantly reminded of your brand and jewelry products.

It can drive more conversions.

Email marketing, more often than not, provides higher conversion rates compared to other digital marketing strategies. Creating well-written and compelling emails with a clear call-to-action encourages readers to click the link to your e-commerce site. This then moves them closer to conversion.

Email marketing helps increase traffic to your site.

Emails can increase the traffic to your website with a clear call-to-action button at the end of the email. That is why you should make sure to write compelling messages paired with eye-catching visual content like high-quality images and videos. As for your CTA button, make sure that it stands out, so readers can definitely take notice.

It can help you build credibility.

Start-up jewelry businesses need to build credibility and gain people's trust. Email marketing is one way to achieve this, as it allows you to build it by providing them with helpful and informative content. By regularly sending useful information, you can get to establish your brand as an expert in the jewelry or fashion industry.

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