Find out why building your jewelry business’s presence online is a necessity today.
Did you know that the projected retail e-commerce sales worldwide in 2022 are over 4.9 trillion dollars, according to Shopify? That alone proves that online shopping has grown immensely, thanks to stay-at-home and social distancing measures.
So it is a no-brainer that building your retail or wholesale fashion jewelry business online is a necessity today. Shift your business online and enjoy the following benefits:
#1 Increased brand awareness
By building your jewelry business online through various online marketing strategies, your brand awareness increases, drawing in more sales. Building brand awareness is the surefire way to improve your reputation online, credibility, and customer trust.
Some of the best strategies for start-up jewelry businesses are social media marketing, content marketing, and email marketing.
#2 A whole new set of audience
Being visible online allows your products to be available to an extensive range of audiences. Being on social media alone enables you to reach users all over the world, and you also give them the opportunity to contact and build relationships with you.
Make sure to set your social media pages to the public setting, so your page is accessible to all users around the world.
#3 The power of word-of-mouth
Word-of-mouth marketing effectively influences and encourages other people to try out a new brand. In fact, 92% of consumers say that word-of-mouth recommendations are a top reason to purchase a product or service online. And when people talk about your products, they will be encouraged to check out what you offer.
Regularly post on social media to make people talk about you! Use relevant hashtags and consider running social media ads.
#4 More opportunities for growth
Online marketing has various channels that bring many opportunities for your shop to grow. For example, online businesses flourished during the pandemic because shoppers have shifted online. There are so many opportunities online, and so much you can do to allow your jewelry business to grow.
Consider other marketing strategies besides social media and email marketing. Try running ads on Google, sell on Amazon and do ads on the platform, and others.