Selling genderless wholesale fashion rings is a profitable move for your jewelry business today.
Unisex jewelry, also known as genderless or genderfluid, has risen in popularity as more and more jewelry brands are becoming more inclusive. We have to thank Harry Styles for this, as he is seen wearing earrings, necklaces, rings, and even dresses, making wearing fashion jewelry even more popular for men. Let’s not forget Aerosmith’s Steven Tyler, who had rocked rings, necklaces, and bracelets way before Harry and wore a dress to an event in 2017.
Seemingly, the two generations of consumers, Millennials and Gen Zers, are more progressive when it comes to gender roles and are more open to gender fluidity. So it makes perfect sense to invest in unisex wholesale fashion rings today, especially if these demographics are your target market.
To further encourage you to take the risk and sell genderless fashion rings, here are five reasons that will make you go wholesale shopping for your inventory today:
- Your jewelry brand becomes more inclusive.
- Shopping for unisex jewelry is much easier.
- Selling off unisex rings is going to be quicker.
- Genderless rings come in stunning designs.
- These rings encourage a positive message around personal style.
#1 Your jewelry brand becomes more inclusive.
As mentioned earlier, offering genderless rings will make your jewelry brand more inclusive. This also means a broader range of customers and more people to cater to, especially if you sell women’s pieces exclusively. You might also be the first in your area to feature these pieces, allowing your jewelry store to stand out from your closest competitors. It may be a big risk, but the returns are much greater.
#2 Shopping for unisex jewelry is much easier.
Shopping for new styles for your inventory can be tricky for a jewelry business. You might be investing in an unpopular design or getting too many of a particular style. Some rings might even become slow-moving pieces. On the other hand, shopping for genderless rings is much easier because if you buy a design that does not appeal to a particular gender, it might be popular for another.
#3 Selling off unisex rings is going to be quicker.
Another benefit of offering genderless pieces is that they are much quicker to sell off compared to rings marketed specifically to a particular gender. These pieces appeal to various gender types and, therefore, a much more significant number of potential customers. Unisex rings will not most likely be excess inventory and collect dust in your display or storage.
#4 Genderless rings come in stunning designs.
Some may think unisex designs are boring because they cater to various genders. Some may indeed come with plain designs, but many have stylish looks. And because of that, they can be bundled up in many jewelry sets. – couples, family, twinning, and more. There’s so much you can do with marketing unisex rings!
To prove that these rings aren’t all plain, here are a few picks from our wholesale fashion jewelry collection:
CJE3563 Unisex Rose Gold-Plated Stainless Steel Jet Epoxy Ring
Rose gold complements any skin tone, making this piece a must-have in your inventory. The wide stainless steel band features a V pattern filled with jet black epoxy. This genderfluid ring is perfect for matching virtually any outfit on any occasion.
- Available sizes: 5 to 13 (However, as of this writing, sizes 5 to 9 are currently unavailable)
- Wholesale price: $5.09 USD
CJ2510 Unisex Two-Tone Monster Claws Ring
This ring may be perfect for marketing during the Halloween season, but it can be a fashion accessory all year round. It presents a unique, spooky look that can add an edge to any outfit and will appeal well to customers who love the punk rocker style.
- Available sizes: 6 to 13 (However, as of this writing, sizes 6 and 7 are currently unavailable)
- Wholesale price:$6.78 USD
CJ3724 Unisex Two-Tone Stainless Steel Emerald Crystal United States Army Military Ring
As we know, the United States army is composed of men, women, and other genders today. This is why offering a military ring in a wide range of sizes is crucial for inclusivity. This piece, in particular, is an army ring, but you can find other designs in our collection – coast guard, marines, navy, and air force.
- Available sizes: 6 to 13 (However, as of this writing, size 9 is currently unavailable)
- Wholesale price: $8.48 USD
CJE1375 Unisex Stainless Steel Band
We also included in this list the plain band. Obviously, this design is perfect for all genders because of its plainness. It can also be marketed as a classic wedding band. This minimalist design is also available in a gold-plated version and offered at the same price and range of sizes.
- Available sizes: 5 to 13
- Wholesale price: $5.09 USD
#5 These rings encourage a positive message around personal style.
Finally, genderless fashion rings inspire confidence in people who might be previously afraid of showing their true personalities. Because they come in diverse designs and an extensive range of sizes, anyone of any gender they identify with can get a piece they would be proud to wear.
The positivity these rings exude is an excellent selling point, and you can base your marketing strategies on them. Inclusivity matters!
Need to shop for unisex fashion rings for your inventory? Browse our collection at CeriJewelry.com!