Here's another online marketing strategy for your jewelry business.

If you own a jewelry store, having a Google My Business account is a must. If you are not familiar with it, it's a tool where you can manage your online presence across the search engine which includes Search and Maps. In simple terms, it's a directory listing allowing your customers to find you easily. However, it does more than a listing as it can drive sales to your jewelry business. With that said, here are six ways Google My Business benefits your jewelry shop.

Google My Business is a cost-effective way to reach more people.

If you are on a tight budget with your marketing strategies, Google My Business is the way to go. It's a free business listing on the most prominent search engine -- meaning more potential customers. You get to give users access to information about your company, including customer reviews and your busiest business hours -- all these for free.

Gets you on the map.

To state the obvious, Google My Business gets you on the map. So when a user searches for your business name in Google Maps, your location will be displayed, along with your address, contact information, reviews, as well as photos. You can also use this opportunity to post as many pictures of wholesale fashion jewelry pieces so potential customers would know what you offer.

Allows you to target the local community.

This tool is aimed at helping businesses reach their local community. Once you have input your information in Google My Business, it will appear in Maps as well as in localized searches. This will allow potential customers in the area to find your store easily.

People can find you on all devices.

Your business listing can be seen on desktop computers, mobile phones, and tablets. This means that potential customers, whether they are at home, at the office, or somewhere outside, will get to access your business information easily anytime.

You get to update potential customers.

You can keep users up-to-date with your jewelry business with Google My Business' new feature, Posts. As with any social media platform, you can create and publish posts with or without a photo. This post can also be turned into an event, and you can add a button of your choice -- Book, Order online, Buy, Learn more, Sign up, Get offer. The posts can be shared on other social media platforms as well through the share button.

Reach new customers on Google.

If you have a budget, you can advertise on Google Search and Maps with the Adwords Express. You get to stand out on the search engine just by writing three short lines about your jewelry business. Google will do the rest by creating a text ad and displaying it to people searching for jewelry pieces.