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Sales Booster Revealed: How to Get Your Hands on Fashion Jewelry Pieces Your Customers Will Love

Wholesale fashion jewelry buying is a lucrative occupation. Though it is not a walk in the rose garden, this task is exciting and challenging at the same time. If you are also the reseller of the cocktail rings, necklaces, bangles and other accessories that you buy, the difficulty of this task goes up a notch or two.

Can you make your customers buy everything that you sell?


fashion buyer
Take time to purchase wholesale goods
Photo Credit: eHow

Here are 3 useful tips on how to get fashion jewelry selling right all the time.


  1. Keep up with industry trends

Nothing sells faster than the hottest pieces of jewelries. Getting left behind is never an option for businesses and retail stores that revolve around fashion. The latest trends probably hit the shores every 3 minutes so if you blink for a split second longer, your lovely customers might start looking elsewhere.

There are tons of ways to stay in the loop with fashion trends before they tie to you down in a not. One of the easiest ways to do so is by reading fashion magazines and attending industry events like the fashion week, trade shows, launches and exhibitions to name a few. You can also team up with market research companies to bring your business ahead of the game if you can afford to do so. Celebrities and professional stylists are also great leads in shedding some light on what’s up and coming for clothing pieces and fashion accessories.

  1. Be your customers

One of the biggest mistakes you can ever make as a wholesale jewelry reseller is to buy only the pieces that appeal to you. Remember that your customers may not share the same taste in accessories as you do. And as a smart business owner, you would certainly love to cater to the needs and wants of your customers to keep them coming back to you.

Keep in mind that being your customer simply means that you make an effort to get to know them on a deeper level. Doing so will help you understand their buying patterns on top of getting a clear idea of their preferences.

  1. Live and breathe fashion

Though this may seem similar to the first trick of the trade that we’ve shared with you, living and breathing fashion is more about going the extra mile. Truly immersing yourself in the industry would give life to a deeper appreciation and understanding of the craft which will set you apart from all fly-by-night fashion accessories seller online.

Always remember that aside from quality products, customers want nothing more than merchants who understand their needs and delivers more than what they ought to give. Be an expert what you do by knowing everything there is, applying them and innovating to bring your own rules to the game.

And the GOLDEN KEY TO FASHION BUYING is… knowing that it is never about you. Fashion is a very selfless industry though it thrives in allowing individuals to express themselves. Go into the fashion jewelry business for better reasons other than just cashing in on the industry.

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