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Valentine’s Day Tactics for Jewelry Businesses in 2021

Check out these marketing tactics to increase sales this month of love.

signage that says #LOVE with a heart

It’s just a month before Valentine’s Day! Now is the best time to start implementing strategies relating to the love holiday. 

Jewelry is usually one of the best choices of Valentine’s gifts, so sales this season shouldn’t be a problem. However, if you want to boost your sales to make up for the losses brought by the pandemic, implement marketing campaigns that will engage your target customers.

Here are a few suggestions that you might want to try for your retail or wholesale fashion jewelry business on or weeks before Valentine’s Day:

Dedicate a special Valentine’s Day section on your website.


Are you selling heart fashion jewelry or Valentine-worthy pieces? If yes, place them all on one special landing page on your website. Doing so will make it faster for your customers to find them, and you can easily promote these pieces on your social media accounts by simply sharing the link.

Encourage customers to treat themselves on Valentine’s Day.


Self-love is very important! You don’t have to be in a relationship to purchase fashion jewelry on Valentine’s Day. Promote your products as the best gifts to treat oneself by sending out emails featuring your best fashion jewelry pieces. You can simultaneously share them on social media too.

Hold virtual Valentine events.


Even if you are managing your jewelry business at home, you can still hold events to drive traffic to your website. You can hold a customer appreciation event and treat your loyal customers to coupons and freebies. Make it a follower-exclusive event, so more people would be encouraged to follow your social media accounts.

Celebrate different kinds of love.


Valentine’s Day isn’t just about romantic love; it's also about familial and platonic love. People can celebrate this day with family members and their closest friends. With that being said, you can market jewelry pieces that are best given to family members and friends. It’s also best to create a separate landing page on your website for these types of jewelry.

Market jewelry pieces according to gender.


People have different purchasing habits during the Valentine season. According to SurveyMonkey, men are willing to spend $100 for their significant other, while women are willing to spend $50. When it comes to how much they expect their partners to spend on them, men expect gifts worth $5, while women expect $50. With that in mind, customize your landing pages by displaying different recommendations and content for each gender.