There is no need to halt the business during a crisis. Find out the reasons why.

Because of the pandemic, many businesses have been forced to close up temporarily. Unfortunately, some have closed down permanently. This is especially the case with businesses that sell non-essential items like fashion and jewelry.

However, there are ways for businesses to thrive during a crisis. You can shift online and cater to a new set of customers. And even if wholesale fashion rings and other items are non-essential, there will always be buyers for these kinds of products. Here are the reasons why:

Style influencers continue to create content.

Instagram celebrities have not stopped posting content. Of course, they would need to post new content on fashion, so they would need to dress up with new outfits and accessorize with new jewelry in every new video. That just means they would need to purchase fashion jewelry. 

What you can do:

Reach out to fashion influencers and propose collaborations. In this way, you can widen your reach and increase your exposure.

Fashion jewelry makes excellent personal rewards.

Cabin fever is no joke. For some, retail therapy can help them survive the loneliness of staying at home, and buying jewelry can actually be therapeutic. Some people also love to reward themselves with new possessions, as doing so can motivate them to do better. 

What you can do:

Promote jewelry sets and market them as self-love pieces. A good example of self-love pieces is jewelry with heart designs.

Fashion rings make great birthday presents.

In quarantine, birthday celebrations have been canceled. But people can buy gifts online and have them delivered to the recipient's home. Fashion jewelry is just one of the easiest things to get someone celebrating their special day. They'll just need to pick a piece with a design that resonates with the receiver's personality and style.

What you can do:

Create jewelry gift guides on your website to make shopping for gifts easier for your customers. Make it more specific and give them lots of design options. 

Couples need affordable engagement or promise rings.

The pandemic doesn't mean life has completely stopped. Some couples already have plans of getting married even before the coronavirus spread. And since people are spending money more wisely now, they will need more affordable alternatives when it comes to non-essential items.

What you can do:

Create a separate page on your site dedicated to affordable promise and engagement rings. You can also mention that certain ones, like Moissanite rings, are affordable alternatives to the pricey diamond rings. 

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How is your jewelry business holding up? Did you need to pivot? Share your experiences and advice in the comments section below!