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A Quick Checklist Before Starting an Online Wholesale Jewelry Business (Part II)

Earlier in this blog, we started with giving you the first half of a basic checklistone should have when thinking of selling wholesale jewelry over the internet. While the first half covered the most important things such as having enough time, effort and skills to start an online wholesale jewelry store, we finish this article by completing your basic checklist for setting up an internet-based wholesale jewelry shop.

1. Website – Selling anything over the internet is just as competitive as selling it in the real world. To rank with and higher than your competition, create a website where visitors can navigate and browse through wholesale jewelry collections and accessories. Remember that having a website plays a vital role in your business so don’t overlook this step. Professionally-taken photographs and well-displayed products are essential to keep audiences interested enough to look through wholesale jewelry products. A Paypal account to manage online payment transactions and an e-commerce application to virtually run your store are critical requirements to your website.


2. Product Packaging – The end look of wholesale jewelry products should also be prioritized. Invest in jewelry boxes, velvet bags, satin purses, and cardboard boxes to provide wholesale necklaces, wholesale bracelets, and wholesale ringswith an elegant finish. Delivering wholesale jewelry items in an elegant fashion will help make your business stand out.
3. Correct Price – In the wholesale jewelry business, fixing the correct price means including the cost of resources and supplies, packaging expenses, overhead costs, and most especially the time and effort involved if you are selling handmade wholesale jewelry. Research competitors’ prices to give you an idea how to price wholesale brooches and wholesale earrings.
4. Marketing – The absence of a physical store means making up it up to internet marketing. A variety of both online and offline internet marketing techniques are available to spread the word for your online wholesale jewelry store. Register with search engines, sign up at forums/communities/blogs, and create a blog to do online marketing. Distribute flyers, brochures, catalogs, send emails, and include the web address of your store in business cards, letterheads, and all correspondences to network your store.

Setting up a business, whether online or offline, is never easy. This quick checklist aims to help you gain a competitive edge over competitors while also making a start-up wholesale jewelry business easy for you. At CERIJewelry.com, thousands of competitively-priced wholesale jewelry products are available for interested jewelry retailers.

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