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Beat the Holiday Rush: Strategies for Jewelry Retailers


The countdown before Christmas just started and with quick passing of days, you’ll be surprised at how little time we have before the Holiday season officially kicks in. For some, it’s never too early to think about the perfect gifts for the Holidayseason and the challenge of completing the shopping list just started. As a retailer, it’s important to learn how to take advantage of this season and beat the holiday rush in the most effective way.







Here are some marketing strategies that you can implement this season.






  1. Early Bird Sale



Encourage people to shop before the holiday rush by having an early bird promo for your loyal customers. This is a great way to introduce your holiday wholesale jewelry and also a great opportunity to create a buzz among your customers. Holidaysale will surely appeal to the budget conscious ladies so make sure to make your sale more exciting for everyone.





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  1. Set the mood by Holiday Decoration



As soon as the Halloween is over, you can put up some decoration to set the mood for the Holidays. This will help set the mood of your customers and can encourage them to plan their jewelry ensemble for their holiday events. Keep it simple, neat and elegant and match it as much as possible to overall theme of your jewelry store.




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  1. Update your Online Store



Do you have an online store or website aside from your physical store? This is the best time to update your online display. This year, there is a noticeable increase in online purchase. Grab the opportunity to make more sales by creating a functional and impressive website. Place a promotional banner promoting your early bird sale or holiday discount program to attract more buyers.





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  1. Build Brand Loyalty



People shop around during the holidays to find the best deals for their holiday shopping. To make the most out of the holiday sale, make sure to spend time with your customers and interact with them. Offer deals and discounts and run marketing program to make their shopping experience more fun and convenient.





Get the best out of this season with these unbeatable marketing strategies.

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