Your store may boast of the most fashionable wholesale jewelry collection, but if your jewelry is not displayed properly, it may just cause people to walk by without even batting an eyelash on your goods.
If your jewelry display is an attention-grabber, chances are, people will notice your display but not your goods. An effective fashion jewelry display mixes a perfect balance of style and restraint. The display highlights the jewelry, fades into the background, and lures passersby to take a closer look.
Below are some tips on the best ways to display your jewelry collection:
TIP #1: MATCH YOUR JEWELRY DISPLAYS WITH THE PERSONALITY OF YOUR JEWELRY
Jewelry displays should be aimed at the personality of the targeted customer. It should reflect the style and personality of the jewelry line.Have fun with the displays and be creative in the use of props, backgrounds, tablecloth, etc.
TIP #2: YOUR JEWELRY SHOULD BE THE MAIN HIGHLIGHT, NOT THE DISPLAY
Although you have the freehand to be as creative as possible with the display, do not get carried away. Keep in mind that the fashion jewelry should be the main attraction. It should show up against whatever background, tablecloth, or props you use. A background that contrasts against the jewelry will make your jewelry be the star of the scene.
TIP #3: CREATE AN OVER-ALL DESIGN SCEME FOR YOUR JEWELRY DISPLAY
A hodge-podge of different colors, different elements, and different textures create a messy and overwhelming look. Having a unified theme and scheme exudes class and professionalism, increasing the perceived value of your jewelry.
TIP #4: EXPERIMENT ON DIFFERENT DISPLAY HEIGHTS
Displaying all your jewelry flat on the table lacks depth and personality. Add variation by changing the heights of different parts of the display. This breaks the monotony and creates a visual interest. Varying display heights brings people’s eyes from one jewelry display to the next. Experiment with different angles too – straight, curved, diagonal, etc.
TIP #5: PLAY AROUND WITH LIGHTS
Lights are one of the most important parts of a jewelry display as it instantly adds sparkle to any jewelry on display. As people are attracted to all things that shine and sparkle, a well-lit jewelry display lures customers to your store or booth. You may opt to use small spotlights to highlight your main selling piece.
TIP #6: HIGHLIGHT YOUR BEST PIECES
Stimulate people’s curiosity by making your most eye-popping and most intricately designed jewelry the highlight of your display. People will naturally make a beeline to your store, bringing them to look at your other jewelry pieces on display.
TIP #7: MIRRORS ARE A MUST
You have a higher chance of selling your jewelry if a customer tries it on. Customers need to see how the jewelry looks on them before they make the purchase. Having mirrors around encourage customers to try on your jewelry. Make sure, however, that your mirrors are angled correctly that they do not cause blinding glares from any light source.