Learn why creating a business listing on GMB can help boost your jewelry business.
If your jewelry store has reopened after months of temporary closure, you might be struggling with getting new customers and getting old ones back. To encourage shoppers to check out your shop, you would need to implement a few marketing tactics.
One way to do this is to manage your presence online. Yes, having an online presence can help people find your physical business easier. Besides having social media pages, make sure to be on online business directory sites like Google My Business.
Google My Business of GMB is a free tool for businesses to manage their online presence across the Google search engine and Google Maps. Here’s how having a Google My Business listing can help boost your jewelry business this 2021:
GMB listings can get you on the map.
Google My Business will get you on the map, particularly in Google Maps. So when a user searches for your business name in Google Maps, your location will be displayed, along with your address, contact number, photos, and reviews. This is why aside from providing business information, you should also upload pictures of your retail or wholesale fashion jewelry pieces so users would know exactly what you offer.
Having a GMB listing allows you to target the local community.
Google My Business is aimed at helping stores reach their local community. Once you input your business information in your GMB listing, it will appear in Maps as well as in localized searches, allowing potential jewelry-loving customers in the area to find your shop easily.
Potential customers can find you on all devices.
Your GMB business listing can be viewed on desktop PCs, smartphones, and tablets. This means that potential customers can view your business information easily anytime and anywhere. And if you advertise using Adwords Express on Google Search and Maps, you can reach potential customers searching for jewelry pieces on Google.
You can update your customers through Google My Business.
Keep consumers up-to-date with your jewelry business with Google My Business’ feature, Posts. Create and publish posts with or without a photo, turn it into an event, and add a button of your choice such as Book, Order online, Buy, Learn more, Sign up, and Get offer. Your posts can be shared on other social media platforms as well through the share button.
Google My Business is a cost-effective way to reach your target customers.
GMB is ideal for jewelry businesses with a tight marketing and advertising budget. As mentioned earlier, it’s free, and it’s on the most prominent search engine. This just means you are visible to more potential customers. With a GMB listing, you give consumers access to information about your company, including business hours, your jewelry products, and customer reviews.