As a startup entrepreneur, you might think that selling accessories that look pretty or stylish for women is enough to capture their attention. However, if you want to establish a better understanding of your market and create a more fruitful relationship with them, creating a better strategy is a must.
Here are some marketing tactics that will especially appeal to women.
1. Present your items more visually
Women are drawn to something that catches their attention. So instead of just creating a half-hearted jewelry display, try to create something that will tickle their imagination. Focus on the design of your packaging and pay attention on the way you create your promotional materials like leaflets, jewelry tags or posters.
If you’re into social media, effectively capture women’s attention by posting visually appealing images of your jewelry. Keep your photos clear and easily relatable to keep them hooked about your brand.
2. Be more inspiring
Give value to your advertising by creating contents that empower women not just to look better but to do better. Instead of focusing on beauty, try to highlight other important traits of women and encourage them to live a meaningful life. This way, your women will be mostly likely to trust your brand and will instantly feel that you understand what they are going through everyday.
3. Give her extra convenience
Women are often busy juggling roles as a mom, a wife and a career woman. A little effort to make their shopping more convenient will surely go a long way. Keep your jewelry store clutter free and your display easy to access. When they notice the little difference you make for them, they will be likely to stick around and recommend your brand to more women.
Diamond might be women’s best friend but if you fail to prove to your customer that you are worth their time, they will surely move on to the next jewelry store. Keep your brand interesting and effectively drive women into your business.