Get more customers to buy your wholesale fashion jewelry this BFCM with these online selling secrets from experts.
The most awaited weekend is just a few days away, and you've probably started with your promotions. However, to get more customers and sell more, there are a few tips worth following. It's never too late to take more actions, and without further ado, here are four tips to increase sales this Black Friday and Cyber Monday weekend.
We all know that when it comes to this long holiday shopping weekend, starting early with your strategies is the way to go. There are two benefits to starting early. First, ad costs are lower because there is less competition. When the weekend is near, more retailers will be buying ads; thus ad costs become much higher. Second, starting early brings users back to your e-commerce site with your retargeting ads.
Know your target audience.
You might be tempted to widen your audience. However, this might not be a good idea this time of year. Remember that advertising this holiday shopping weekend is very competitive, so it's best to stick with your target audience so you won't be spending way too much money. Determine that group of people that are most likely to buy wholesale fashion jewelry this BFCM. Try to reach them and be strict with your ROI as well.
Don't create too many promotions.
Having too many promotions won't yield good results this time of year, so does experimenting on various ones. This is especially true if you are solely focusing on your target audience and if they are relatively small. Focus on just one big promotion and make sure that you are able to do it right. It should be visible in all your social media accounts and your website for maximum exposure. Utilizing email marketing would help as well.
Expect more work.
The holidays mean more overtime work for any shop, whether it be a physical store or online. If you are solely an e-commerce business, you should always be online to be able to answer any queries. More people will be checking out your shop no matter what the time of day and will most likely ask questions about your products. Customers will lose interest if they don't get answers after a long time. That said, it's best to assign people shifts to check on your inboxes. A 24-hour chat support would be a great strategy as well.