Here are a few tricks for jewelry businesses to convert new customers to loyal ones.
Now that the holidays are fast approaching, competition is going to get tougher. More people tend to buy jewelry for their loved ones this time of year, and somehow, men find it the perfect time to propose to their partners. And if you want to get through the holidays successful, it's best to implement some simple but smart marketing tactics. Convert new customers into loyal ones with these five jewelry selling tips.
Be genuine and approachable.
As what they say, smiling is infectious. So every time a customer comes inside your shop, give them a genuine smile and ask about how their day is. If they're open to some small talk, have a conversation with them. Make them laugh if you can, and make it an unforgettable shopping experience for them. Your goal is to make their stay as comfortable as possible. Doing so boosts the chance of closing a sale!
Know your items for sale.
It's a big no-no if you or your staff are not knowledgeable about your wholesale fashion jewelry for sale. You have to study each of these items, so in case a customer asks about a particular piece, you'll have something to tell them. Train your staff to be confident and honest about all your products. Lying will be a total turn off for your customers.
Don't be judgemental.
One mistake some staff members do is to quickly judge the people coming inside the shop. Just because one isn't dressed up nicely doesn't mean they don't have the means to buy from your shop. Assist them in any way possible, and as mentioned earlier, make it a memorable experience for them.
Know more about your customers.
Aside from refraining from judging your customers, get to know them by asking questions. Get to know which kind of jewelry piece they are looking for. Find out if it's a self-purchase or a present. Once you get this information, it will be easier for you to give them suggestions. Explain why this particular piece is the best one to pick and share personal stories if applicable.
Give discounts and create promotions.
Lastly, promotions keep customers excited. If you regularly hold store promotions, people will keep coming back for more. You can also choose to just do this exclusively to repeat customers or first-time customers. Be creative, keep it simple, and of course, fun.