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[Part 2] Ways to Get More Customers for Your Online Jewelry Store

In our previous post, we talked about how important it is to create a trustworthy website to draw more people into your online jewelry store. We also gave you quick tips on how to look at your website from your customer’s point of view as well as the importance of creating engaging content for your wholesale jewelry store.









jewelry
Image Credit: flickr

 


In the second part of this article, we’re giving you four other things that you can do to draw more traffic to your online store and get them to fill their shopping carts.



  1. Tell them who you are

People are more likely to trust other people more than brands or companies. Make your brand more relatable by putting up an impressive About Us page. Include a quick history of your company and a short background about your brand.


If you want, you can create a short feature about your qualities as a jewelry seller or maybe a short video about different people in your team. Don’t forget to make it witty or even funny to create an impression to your audience.



  1. Show what other people say about you

Make your site more reliable by displaying positive reviews about brands. Dedicate a special area of your website where you can post reviews or testimonials from those who purchased from your website. Include photos or screen captures of their letters or comments and write a short feature about that experience. It’s a great way to establish your brand as well as to promote your jewelry collection.



  1. Secure your website

With different scams happening online, it’s important to assure your potential customers about the safety of your website. Include security badges or certificates and post it in prominent area of your web page so it can be easily seen by your clients.


You can also hire a professional who can maintain the functionality of your ecommerce site to avoid the hassle of website errors and transaction mistakes.



  1. Put up a blog and keep it updated

Build a steady following for your brand by creating a blog that features tips, industry news or product highlights. Share it through your social media handles and encourage people to share or comment on your post. This is also a great avenue to promote your products and promos in your website.


There are a lot of items that can be added on this list but the things we have mentioned above as well as on our previous post will surely help you become successful in selling wholesale jewelry online.


Got more questions? Write your comments below and we’ll get back to you as soon as we can.

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