Online scams, malware and poor customer service made a lot of shoppers weary about shopping online. Once they feel unsafe about shopping from a particular website, it becomes easier for customers to abandon the shopping cart and move on to the next online seller. Because of this, gaining people’s trust and confidence has become more essential in creating a profitable online business.
But how do you really separate yourself from the wannabes? How can you experience breakthrough from just being a start up online wholesale jewelry store to a successful jewelry seller?
In this two part blog, we’re going to give you tips on how you can bring more customers in your online jewelry store just by building a reliable and trustworthy online store.
1. Think like your customers
If you really want to make it big, you should start with a competitive website that can engage visitors and encourage them to click the purchase button. Look at your page from the perspective of your customers and think about the things that they are looking for in a jewelry seller.
Do you see a trustworthy website? Would you trust your personal details with this company? Do you see yourself buying the items that are featured in your website? If you want to get better feedback about your website, you can also ask your friends or business partners to give you honest to goodness opinion about your business.
2. Use engaging content
Introduce your company to potential customers by writing impressive contents. Write short highlight and description for each of your product and remember to use keywords that best describe your items.
If you are selling different types of jewelry, you should also write short description about each collection to give your readers an idea on what to expect about your products.
Check your content for typographical and grammatical errors. A website that is full of crappy contents looks unprofessional and will most likely turn off anyone who visits your website.