Learn why offering cubic zirconia studded pieces is worth your investment.

Diamond is April’s birthstone. However, this crystal can be so expensive that not many people can afford diamond jewelry. That is why CZ or cubic zirconia jewelry is a good alternative.

Some people may think CZ crystals look cheap, but we totally disagree. Find out why, as well as other reasons why selling CZ jewelry in place of diamond jewelry is worth your business’ risk.

1. They are much more affordable.

Affordability and savings are the main benefits you get from selling CZ jewelry. A diamond ring can cost around $1,000 to $5,000, while a CZ ring can be as low as $2 when bought wholesale and about $20 for retail. Plus, who needs one diamond ring for that price, when you can accessorize with more equally gorgeous CZ pieces for such lower prices?

2. No, they do not look cheap.

We assure you, they don’t. Cubic zirconia jewelry offers such high quality that can give your customers an elegant and glamorous look, and can match virtually any type of outfit. This is also the reason why millennials now consider buying CZ engagement rings and wedding bands over ridiculously-priced diamond rings.

3. CZ crystals are brilliant.

Cubic zirconia stones are very brilliant, in fact, more brilliant than diamonds. These crystals, believe it or not, have perfect clarity and unmatched flawlessness. Aside from that, they also tend to sparkle with the touch of even the faintest light, giving off flashes. With that being said, offer CZ to customers looking for pieces for an evening affair.

4. You can cater to a broader range of audiences.

CZ jewelry, unlike diamond jewelry, is available in a wide array of designs and styles, from classic to modern, allowing you to cater to a vaster range of customers. You can offer a two-tone pair of earrings that features multi-colored CZ stones, or a stylish stainless bracelet with elegant clear CZ stones. You then allow your customers to express themselves fashionwise without putting a hole in their pockets.

5. Celebrities and influencers wear CZ jewelry too.

And yes, celebrities seem to love wearing them too! They prefer them over expensive jewelry because they can go on their daily activities without having to worry about losing them. On the other hand, you can also market your CZ jewelry by comparing them to pieces currently worn by known celebrities and influencers.

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