Ease shoppers' anxieties when shopping for jewelry on your website.
Even in this digital age, many people are still uneasy when shopping online. This is especially true when it comes to the jewelry industry. With that said, online wholesale fashion jewelry businesses must do everything they can to get the trust of online shoppers. This week, we will be tackling five ways on how to reduce shopping fears on your online jewelry shop and further increase sales.
Your website should look legitimate.
You should make sure that your e-commerce site's aesthetics look easy on the eyes. The layout should be easy to navigate and straightforward. Avoid putting too many links, as well as annoying ads and banners that can distract shoppers. You can use this checklist to make your online jewelry business look legit:
- Your About Page should include your business address and contact information.
- Put links to your social media accounts.
- The product descriptions should be detailed and true. You cannot just state the size and color of the ring; include the stone type, metal it is made, and finish.
- Add a FAQ page.
- Avoid grammar mistakes in your content.
You should be able to address customers' concerns immediately.
Live support is the best way to answer customers' queries. Be friendly and accommodating, even if the customer becomes a bit annoying or irate. The same goes for queries done via the Contact Us Page, messaging, or comments in your social media accounts. Never ignore people's questions and suggestions, otherwise, you are going to immediately turn off your current customers and lose potential ones.
Keep your e-commerce site secure.
Switching to HTTPS will make your website secure and therefore ease your customers' fears of being scammed. To do this, you'll need to choose an SSL Certificate by purchasing from your hosting company or SSL vendor. You will then need to follow some steps to finally switch to HTTPS. If you need some help with this, you can always consult an expert in this field.
Offer Cash on Delivery.
This payment option is the most convenient for shoppers as they can check the jewelry pieces first or even try them on before paying for them. I am an online shopper myself, and I pick this payment option most of the time, especially when my order is a bit on the pricey side. With that said, Cash on Delivery is guaranteed to address shoppers' fears.
Post high-quality photos with real people.
Aside from posting high-quality product photos, pictures of real people help reduce shopping anxieties too. Publish pictures of models wearing the wholesale fashion jewelry pieces so they would know how the pieces would look like in real life. There are two options to do this; one is to hire models and the second is to contact style influencers. Both options are effective, but the latter is better if you want to maximize your exposure in social media as well.