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4 Ways to Use Social Media to Boost Jewelry Sales

Learn how to utilize social media channels to boost your jewelry business.

black smartphone with social media apps on the screen

One of the easiest and most cost-effective and ways to market your business is through social media. Regular posting is free, and Facebook and Instagram ads are relatively inexpensive. And because more people are on social media, marketing on various channels effectively reaches a broader audience.

If you are still struggling to keep your retail or wholesale fashion jewelry business afloat, it’s time to focus on social media marketing. Here are ways to increase your sales:

Post informative content.

black laptop with Facebook on the screen, an open notebook, a pen, and a mug on a wooden table

The perfect way to build follower engagement is to provide them with informative, useful content. Remarkably, the most effective content is the highly informational ones -- those that can help solve their problems and help them learn something new and relevant to their wants and needs. Doing so makes you a valuable source of information and makes users see you as an authority in the industry.

Regularly post visual content.

blurred photo of the YouTube channel page on a monitor

It has been proven that the most engaging type of content videos. Visual content like videos has the capability to keep users more engaged and more interested compared to a purely textual post. Also, there are many video topics that you can use -- product launch, jewelry highlights, and behind-the-scenes content that will raise the curiosity of your customers.

Lead users to your jewelry e-commerce website.

silver laptop with an ecommerce website on the screen, rose gold phone, notebooks, golden table lamp, and pink flowers on a white table

Social media channels are effective in driving traffic to your e-commerce website. Besides posting the link to your website, you can also consider targeted ads on Facebook and Instagram. Encourage your target audience to purchase your jewelry items and make sure to target the right set of people.

Partner with micro-influencers in the fashion and jewelry industry.

influencer against a pink wall taking a selfie while holding a laptop

Micro-influencers are influencers on social media with a smaller number of followers. These people are considered experts in their niche. These influencers also have more genuine relationships with their followers and are more relatable than celebrities. With that said, partnering with one or two for your brand can be a profitable investment for your jewelry business. 


For more jewelry business tips such as these, follow the blog! And for wholesale fashion rings and other jewelry pieces for your inventory, head on to CeriJewelry.com.