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6 Instagram Tips for Jewelry Business

Make the most out of your Instagram page with these marketing strategies from the experts.

Instagram is one of the best channels for retail or wholesale fashion jewelry businesses because it is an image-based platform, allowing brands to showcase their products.

However, not all may know how to effectively use the channel to drive traffic to their e-commerce site. With that said, here are six tips on how to site traffic from Instagram for free from the experts at Search Engine Journal:

1. Make the most out of your brand's bio link.

You can update that single link that you can add to your bio. Instead of just putting your website URL, you can change it to your new arrivals landing page, a jewelry promotion page, or a page from your blog.

You can then add a call-to-action in your posts like:

  • “Click the link in bio to find out more about this new silver ring.”
  • “Read more about this jewelry trend at the link in our bio.”
  • “To join the contest, check out the link in our bio.”

2. Tag your jewelry items with Instagram Shopping.

Turn your IG feed into a storefront by tagging jewelry products to create shoppable posts. You get to tag up to five products in image and video posts, while 20 in carousel posts.

As for the Stories, you can add one product sticker. These features allow you to show off your products and make it easier for your followers to shop them.

3. Link your IGTV posts.

Even your IGTV posts can contain clickable links in the descriptions. You can encourage your followers to open your video descriptions by including a call-to-action in the IGTV title or mention it in the video.

4. Add links to your Stories.

Encourage your followers to go to your website by asking them to "swipe up" or "see more." Post an image or video of your latest jewelry piece and link it to its product page. 

However, you need to have over 10,000 followers or be a verified account for you to unlock the linkable story feature.

5. Create Story Highlights.

You can continuously drive traffic from your linked Stories by adding them as Highlights, which can be seen under your bio. You can curate your stories and add a title and thumbnail photo on each Highlight.

6. DM your followers with links to your site.

Sending your followers direct messages will encourage a conversation. Ask them questions or thank them for being a follower. Then encourage them to check out to browse your website as they might find the jewelry piece that is perfect for them.