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How to Effectively Sell Jewelry to Instagram Users

Learn how to sell your items on Instagram during these turbulent times.

Lockdowns may have affected your jewelry business’ sales, but there are many ways that you can do to keep your small business running. Replenishing your inventory with new wholesale fashion rings or other pieces is as easy as ordering online, and you can continue selling on social media platforms. For the jewelry industry, Instagram is the preferred platform.

If you've never tried selling on the site before, don't you worry. Here are a few tips on selling to Instagram users:

Only post high-quality photos on your feed.

Humans are visual creatures, meaning we are more attracted to pictures and videos, especially ones that are pleasing to the eye. That is why you should make it a goal to post only clear and aesthetic images of your products. You can take shots from different angles, focusing on the jewelry piece's main features. Consider natural lighting and a simple background. 

Although a DSLR is the preferred camera to use, high-quality smartphone cameras may do as well. You can also opt to use one Instagram filter for all your photos for a consistent style.

Write interesting captions.

Aesthetic images won't do you any good if you don't write engaging captions for them. Start with a question -- something that will urge your followers to interact with the post. Questions are highly effective in getting comments, especially if the followers can relate to the topic. 

After the compelling first lines of your caption, make sure to include all the product details and descriptions your customers would want to know about the item. This information would typically include the types of metal, metal plating, stones, and the sizes available.

Don't forget to use hashtags.

Below your detailed description, add hashtags. Including them in your posts means taking part in conversations happening on IG, and make your posts visible in those conversations.

These tags are essential because they can lead to a higher engagement rate by boosting your social media engagement through likes, comments, and new followers. So make sure to use relevant hashtags, as well as a unique branded hashtag to promote your business and drive conversations.

Use shoppable posts.

Source: Techfunnel.com

Shoppable posts are one great feature of Instagram, which allows brands to directly sell through their posts. In other words, users can now complete their purchasing journey without having to leave the app. All you have to do is create a product catalog on the site and simply tag the product in the post. 

These shoppable posts are marked with a  “Tap to View Products” pop-up or a tiny white circle with a. shopping bag icon. Using these posts increases the chance of turning your followers into customers.

Engage with your followers.

Lastly, always make sure to engage with your followers. Aside from posting questions in your captions, replying to their comments helps a lot in increasing engagement too. You can also send them DMs informing them of new arrivals or promotions that you may have. 

On the other hand, you can also ask how they're doing during the pandemic or how they are holding up while they are at home through your posts. Showing that you care for your followers will increase the chances of brand recall and customer trust.