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How to Sell Jewelry Online

Here's a short guide to help you jump-start your online jewelry business.

Startup business website on a laptop screen

Congratulations on finally deciding to open a jewelry shop online this 2019! Just like with any business, opening a jewelry shop requires planning and research. If you need help with this, then you're in luck. Today, we created a simple on guide on how to sell jewelry this 2019.

Woman working online using a laptop

Here are five tips to jump--start your online jewelry startup:

Determine your business goals.

Of course, before you start selling, you should first know what your business goals are. You should come up with your mission statement, which describes the whole purpose of your jewelry business. Consider who your target customers are and what makes you stand out from other jewelry businesses.

Come up with a creative and original brand name.

If you plan to solely sell wholesale fashion rings, then include the word "rings" in your brand name. Aside from that, it should reflect your style, is catchy, straightforward, and specific, and is easy to remember. Of course, you also have to make sure that it's a name that isn't already taken. Once you've come up with a brand name, register it in the office of business registration in your area.

Create your logo.

Once the name has been decided and registered, it's time to create a logo. It should represent your brand and theme and should be unique enough to stand out. Remember, your logo will build your brand identity, so make sure it's something memorable. And as with the brand name, make sure that your logo isn't already used by another brand. This is regardless of the industry.

Do market research.

Next up is to do market research to learn more about your target customers and your competitors. Here are a few tips:

  • Explore the online market.
  • Determine what your target audience really wants and needs.
  • Determine how to meet your customers' wants and needs.

You can also hold surveys with friends and family first, then online to get more information. Also, make it a habit to be in the know; read digital marketing news and the current trends from known digital marketing companies.

Market your jewelry business online.

To make your jewelry brand known, start marketing your business online. Of all the online marketing strategies, we believe that social media marketing is the best one. This is because you'll get faster results and you don't have to shell out a considerable amount of money.

All you have to do is create your official business social media accounts and upload high-quality photos of your items. Compelling captions help a lot too. And since it's essential to post images of your products, the best platforms to use are the image-based ones -- Instagram and Pinterest. As for creating deeper relationships with customers, Facebook is the way to go.