Utilize social media to effectively increase your jewelry sales this 2020.

Social media users worldwide are said to hit more than three billion active users by next year, according to Statista. No wonder why most jewelry businesses today are on social media, hoping to reach out to more potential customers. Having these accounts also help with marketing and selling products, especially the slow-moving ones.

Build a stronger brand presence this year, as well as increase jewelry sales with these marketing tips from experts:

Lead users to your e-commerce website.

You can use your brand's social media accounts to drive traffic to your online shop. You can do this by utilizing targeted ads on Facebook and Instagram. Create ads that encourage your target audience to want to buy your wholesale fashion rings or one-of-a-kind handcrafted bracelets, and make sure you are targeting the right set of people.

Post visual content.

The most engaging type of content to date are videos. This is because they can keep users more engaged and more interested than they would with a pure text post. There are a lot of video topics that you can use. Document your next product launch, highlight jewelry pieces or share a behind-the-scenes look at your business.

Consider partnering with micro-influencers.

Micro-influencers are influencers with a smaller number of followers that are considered experts in their niche. They also have stronger and more genuine relationships with their followers and are more relatable than celebrities. With that said, partnering with one or two can just be one of the most profitable investments for your jewelry business this year.

Post useful content.

One good way to build engaged followers who love your brand is to provide them with useful content. Post highly informational content, those that can help solve their problems. When you care for them as customers before asking them to buy, non-purchasing followers convert into loyal buying followers.