Learn why you should consider expanding your inventory and stocking up on these wholesale fashion rings.
We believe that wedding proposals know no season. Anyone can pop the question to their partner at any time of the year, especially when they feel in their gut and heart that it's the right time. This is why as a jewelry business, you should always make engagement rings available in your store no matter the season or holiday.
But have you started offering men's engagement rings in your collections? This jewelry, also known as a "mangagement ring," is, as the name suggests, an engagement ring given to a man or a person who identifies as a male. Unlike the typical solitaire rings for women, these may come in different designs and usually with crystal accents.
If you have not considered selling them, now is the time. Here are reasons to invest in wholesale fashion rings that can be marketed as men’s engagement rings:
- Big brands have been selling them.
- Offering mangagement rings makes your brand gender-inclusive.
- These rings attract modern couples.
- Men’s engagement rings come in various designs at affordable prices.
- These rings are versatile and can also be marketed as men's fashion rings.
#1 Big brands have been selling them.
Did you know that Tiffany & Co created engagement rings for men two years ago? The company states that its new collection of men’s rings, The Charles Tiffany Setting, “honors the jeweler’s long-standing legacy in love and inclusivity, paving the way for new traditions to celebrate our unique love stories and honor our most cherished commitments to one another.”
Tiffany & Co has been around for more than a hundred years and may be seen as a traditional jewelry brand, but had made a bold move. There is no reason that you should not do the same for your jewelry business. Selling mangagement rings also allows you to compete alongside big brands and stay above your direct competitors.
#2 Offering mangagement rings makes your brand gender-inclusive.
As Tiffany & Co stated, offering men’s engagement rings can pave the way for new wedding traditions. These rings will make your brand gender-inclusive – breaking gender barriers and opening your doors to a broader range of customers.
With that said, it’s an excellent opportunity for small jewelry businesses that have just started operating. Catering to customers of other gender preferences will also increase the chances of recommendations to their friends, family, and community. In other words, it’s a great way to build a customer base.
#3 These rings attract modern couples.
Aside from gender inclusivity, selling mangagement rings will also attract a new set of audiences – modern couples. Heterosexual couples who do not believe in traditions may include a woman planning to pop the question. And they might want an engagement ring to go with the proposal.
On the same note, men’s engagement rings also, in a way, encourage empowerment in women. It’s a way to break tradition and allow the ladies to take the reins in the relationship alongside their partners and not behind them. Equality shouldn’t be an issue in today’s society!
#4 Men’s engagement rings come in various designs at affordable prices.
Although the Charles Tiffany Setting is the common men’s engagement ring design, there are other settings that are ideal for mangagement rings. A piece can also come with different plating colors – yellow gold, rose gold, and even black plating, and with different crystal accent styles.
To give you an idea, here are a few examples from our collection:
CJE3011 Men’s Square Clear AAA Grade Cubic Zirconia Ring
This mangagement ring features a similar Charles Tiffany set center stone, which is a clear square-cut triple-A grade cubic zirconia crystal. The brilliant stainless steel band is also accented with channel set tiny clear triple-A grade CZ stones for added sparkle.
- Available sizes: 8 to 13
- Wholesale price: $7.39 USD
CJG2471 Men’s Gold-Plated Stainless Steel Clear AAA Grade CZ Ring
This yellow gold-plated stainless steel men’s ring features a textured signet silhouette creating an illusion of three stacked rings that are studded with clear CZ stones. The centerpiece is a lonely round triple-A grade cubic zirconia crystal in a classic four-prong setting.
- Available sizes: 8 to 9, 11 to 13
- Wholesale price: $9.24 USD
CJ367 Men’s Stainless Steel Clear AAA Grade CZ Round Cluster Ring
This piece features a more modern minimalist design. The stainless steel band is studded with tiny clear triple-A grade cubic zirconia stones at the top center, creating a round cluster. It may not come with a sizeable classic Charles Tiffany-set center stone, but it has tiny ones creating much more sparkles.
- Available sizes: 8 to 13
- Wholesale price: $5.54 USD
#5 These rings are versatile and can also be marketed as men's fashion rings.
If you may have overstocked on men’s engagement rings, they are not immediately excess inventory. These pieces can be marketed as fashion rings, specifically pieces for formal wear. They are ideal for accessorizing dark-colored suits, bow ties, or even semi-formal wardrobe pieces.
In a way, mangagement rings are versatile pieces, so jewelry businesses will not have to worry about these rings collecting dust in their inventories.
These modern times are, without a doubt, fully embracing the new practice of men receiving and wearing engagement rings. Men are now much more vocal about expressing their individuality. They are proud to wear engagement rings that signify their romantic relationship. With that said, there is absolutely no reason why you should not take this business risk and invest in these pieces today.
Ready to purchase mangagement rings for your inventory? Check out our collection of men’s cubic zirconia rings at CeriJewelry.com.