Offer special online or in store holiday sales
- Send special promotions and discounts to your email database. You can also do this for your store’s loyalty program if you have any. Doing so plays on the premise that it’s cheaper to take care of your current customers than to gain new ones. Going with this kind of Christmas offer can surely get your loyal customers to love you more.
- Offer an attractive price reduction. This could be a little tricky since it’s very easy to just bring down the price of an item without taking into consideration your actual profit just so you can bring in a sale. And this can also work the other way around. It could happen that reducing the prices might be difficult when small gains are only foreseen. The key here is to thoroughly check pricing scheme to be able to strike a balance between being attractive and profitable.
- Get your sale event out in the open. Advertising your Christmas jewelry sale could spell the difference in the profit that you’d make this holiday season. Make sure to let everyone know about the event at least a week before it happens so that they can prepare well. You can send out fliers, contact previous customers or set up online ads to make your Christmas fashion sale even more successful.
Reduce shipping fees or send with no additional costs
Hold a jewelry makeover promo
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