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How to Promote Your Online Jewelry Business

Learn how you can increase leads and sales with a few simple online marketing hacks.

If you own a brick and mortar jewelry shop, you have probably just started selling online because of the current global crisis. Spreading the word about your online store may be a challenge, especially if you have no experience whatsoever in online marketing. Promoting on social media is a good start, but it may just not be enough.

Allow us to share with you a few tips on how to promote your online shop, whether you are a wholesale fashion jewelry business or a small-time jewelry shop:

Promote your online business on your personal social media accounts.

If your business has a Facebook and Instagram page, you, as the owner, probably have a personal account. Promote your online store, but remember to do it moderately. Hard-selling by constantly posting may cause you to lose contacts. Ask your family and close friends to help you promote and share posts instead. 

Join fashion and jewelry selling groups on Facebook.

One great way to get online followers is by joining Facebook groups. But be careful about what you post; find out the usual topics the members discuss in the group. Comment on posts first and engage with the members by striking friendly conversations. Once you feel comfortable, you can start posting about your business and encourage them to check it out. 

Blog about your online jewelry business.

Creating content about your jewelry products is a great way to spread the word about your new online business. Remember to write in a conversational tone so customers will be interested in reading. Being stiff and too serious in tone will not appeal much to customers. Don’t forget to include photos of your jewelry as well as people wearing them to pique their attention.

Proudly wear your jewelry.

Lastly, you can showcase the jewelry items you sell by wearing them. Yes, even when you are at home! Take photos and videos and share them in your social media accounts. Tell a story about each piece and give suggestions on what the best outfit complements them. These videos are perfect for sharing on IGTV or on YouTube if your business has a channel. Remember, we humans are visual creatures, so visual content such as these are highly appealing to customers!


Any other online marketing tips while on quarantine you want to share? Feel free to share your suggestions below!